WHAT WE DO
Marketing are activities of a company associated with buying and selling a product or service. It includes advertising, branding and events. People who work in marketing departments of companies try to get the attention of target audiences by using adverts, films, packaging design, celebrity endorsements, media exposure, guerrilla marketing and branding activities. That’s what we do.
Marketing is everything a company does to acquire customers and maintain a relationship with them. That is what we create. Even the small tasks like writing thank-you letters, playing tennis with a prospective client, returning calls promptly and meeting with a past client for coffee can be thought of as marketing. The ultimate goal of marketing is to match a company’s products and services to the people who need and want them, thereby ensuring profitability.
Online Marketing & Live Marketing
More than 80% of your marketing content should be online and as important is that you should meet your fans, clients and target group LIVE in various and innovative ways to compete and establishing yourself and your brand as top of mind. Taking these statistics into consideration, it is vital for marketers to utilize online tools such as social media and digital advertising, both on websites and mobile device applications, as well as internet forums. Considering an appropriate distribution channel for products purchased online is also an important step in the process. Online marketing is a critical element of a complete marketing strategy and LIVE meetings and public relations is what makes it most effective. That’s what we do.
A brand is a distinguishing symbol, mark, logo, name, word, sentence or a combination of these items that companies use to distinguish their product from others in the market. Legal protection given to a brand name is called a trademark. A brand is seen as one of its company’s most valuable assets. It represents the face of the company, the recognizable logo, slogan, or mark that the public associates with the company. In fact, the company is often referred to by its brand, and they become one and the same. A company’s brand carries with it a monetary value in the stock market (if the company is public), which affects stockholder value as it rises and falls. For these reasons, it’s important to uphold the integrity of the brand.
Creating a Brand
When a company decides to settle on a brand to be its public image, it must first determine its brand identity, or how it wants to be viewed. For example, a company logo often incorporates the message, slogan or product that the company offers. The goal is to make the brand memorable and appealing to the consumer. The company usually consults a design firm or design team to come up with ideas for the visual aspects of a brand, such as the logo or symbol. Thats what we do. A successful brand accurately portrays the message or feeling the company is trying to get across and results in brand awareness, or the recognition of the brand’s existence and what it offers. On the other hand, an ineffective brand often results from miscommunication. Once a brand has created positive sentiment among its target audience, the firm is said to have built brand equity. Some examples of firms with brand equity – possessing very recognizable brands of products – are Microsoft Corp. (MSFT), Coca-Cola (KO), Ferrari (FCAU), Apple (AAPL), and Facebook (FB). If done right, a brand results in an increase in sales for not just the specific product being sold, but also other products sold by the same company. A good brand engenders trust in the consumer, and after having a good experience with one product, the consumer is more likely to try another product related to the same brand. this phenomenon is often referred to as brand loyalty. Thats what we produce both on-line and LIVE through Brand Experiences for our clients.
We create innovative media kits, a package of information assembled by a company to provide basic information about itself to a targeted group. The media kit is a promotional public relations tool that can serve several functions, including promoting the launch of a new company, promoting the launch of a new product or service by an existing company, giving a company a way to present itself as it would like to be seen, and saving time by eliminating the need for a company’s employees to repeatedly answer the same questions. A media kit can be as simple as a page on a company’s website or as complex as a package of commercial films, directed images and photography, radio & TV promotion, printed displays, a brand magazine, designed music for the hotel, striped cars and pop up activities with brand events to follow. And it all fits your communication platform and social media. Thats what we do.
What is ‘Social Media’
Internet-based software and interfaces that allow individuals to interact with one another, exchanging details about their lives such as biographical data, professional information, personal photos and up-to-the-minute thoughts. Social media originated as strictly a personal tool that people used to interact with friends and family but were later adopted by businesses that wanted to take advantage of a popular new communication method to reach out to customers, for example, by informing them of sales and offering them special offers. So as communicators and producers of social media we create the strategies and create the designated content for our clients.
Our Event Managers collect the information and purpose for any given event, and then through our tailor-made services we present a seamless, well-managed process that delivers on-time and on-budget premium events and meetings. Successful events are the result of months of work by our innovative and dynamic team of experienced event professionals. Across Agency has spent more than 25 years fine-tuning our process and ability to produce events worldwide. Now we focus on both large and small, local and global, all around Scandinavia and in Palma. We have the proven, repeatable to show for it. We know how to make events successful, but we also pride ourselves on making the process leading up to it, easygoing and enjoyable.
WHY DO BRANDS DO EVENTS?
What is ’Networking’
Networking is a process that fosters the exchange of information and ideas among individuals or groups that share common interests. Networking may fall into one of two categories: social or business. Thats what we do. We connect people and business.
In terms of business networking, one of the implicit objectives is to form professional relationships that may boost one’s future business and employment prospects. Networking events, such as conferences and meetings, are common practice within professional organizations, which may also link up with other bodies to stage a joint event.
Strategies for expanding someone’s network include developing relationships with people and companies as opposed to just swapping contact information. People and companies within a network usually maintain regular contact with each other to gain each other’s trust. Instead of going for a volume of contacts, quality may be preferred even though it takes more time and effort. The key to networking lies in engaging with someone in a network. Without meaningful, relevant contact, the purpose of in-person and online networking fails. Thats what we do. Create premium events and business meetings with a purpose.
We are ACROSS AGENCY
With Scandinavian offices in Greater Copenhagen since 25 years we are now also available with a studio in Portixol, Palma. We will operate all over Mallorca but our focus remains within the city of Palma. We create and produce Brand Experience campaigns – brand awareness + promotional campaigns with digital content (web, photography, films, music, audio, copy) and designed premium events. We support premium clients within fashion-, media-, automotive-, music-, lifestyle-, retail and hospitality industries.
Our studio and the new team in Palma will act as an extended support with unique production opportunities in media and events. Our Scandinavian customers have shown a need to experience and create their campaigns more planned in a place of inspiration, different to what we have in Scandinavia and with a better average temperature all year round.
With two project managers and multi-producer Niko Bellotto as a partner we plan to drive the business forward also towards international clients in Palma and support local heroes on demand.
We think successful media and event producers need to act more as multi-skilled consultants and with an automatic understanding of the customer’s product or service. You can not only sell assignments for your own costume, office size, office cars and staff size. It will never be fair to the customer. The purpose of the campaign, the event will be challenged in a completely new way and total honesty and transparency in budgets will be demanded more in future projects.
A media and event producer who, in addition to his basic knowledge of media and events, also has knowledge in one or more special areas or has experience in economics, business sense, language, coaching, music design, staff casting, technology or future social media. You will appreciate agencies that make smart crossover productions in collaboration, boundless with shared responsibility. Those who can only project lead but not produce or, on the contrary, will have a hard time competing against a younger generation who, with the digital world, is already on the verge of all of us in a furious speed. Demand for different services will vary over different periods of time. So we want to be prepared for this, as we have always been. Therefore, we are also at the forefront of tools such as software to create more alternative advertising campaigns, event proposals, calculate, schedule schedules and follow-up costs. Our successful formula is called the EVENTOLUTION.
Our formula will increase to maximize outcomes and cost-effectiveness in the individual assignments. We will act as a consultancy agency. With over 25 years of experience, today we have a very unique network both locally and globally. We can act as a consultancy agency and also offer individual consultants.
Welcome to Across Palma.
Bernat Visca 19
Palma de Mallorca